The Best Times to Post on Each Platform (Updated for 2025)
Have you ever felt like you’re creating amazing content and nobody’s there to see it? You’re not alone. I’ve given my clients high-quality content strategies where they’ve come to me saying, “I posted a killer Reel, and got no views!” Yet this is usually not because the content is subpar; it’s because the timing is off. With so much content flooding people’s feeds and audiences on every platform, sometimes the time you post is more crucial than the quality of the content. Thus, I created this super easy guide to the best times to post in 2025 across all major social media platforms. By the end of this article, you’ll know how to get more eyes on your work, more engagement, and more growth. I’ll cite snippets of my research, my leading timeframes, and a few insider tips I give to my loyal clients which end up getting their posts more exposure and traction without spending any additional ad dollars.
Why Posting Timing is Important in 2025: social media is ruled by the algorithm. And let me tell you something; the algorithm loves engagement. The more likes, comments, and shares pile in quickly after posting (and in those first few minutes/hours), the more likely a post will be seen by others. So, if you’re posting while your audience sleeps, during their 9-5 jobs, or offline for another reason, you’re doing it all wrong.
This year, social habits have evolved yet again people are on mobile more, scrolling for quick sessions throughout the day. That means you need to be more strategic than ever when you post.
The Best Times to Post (Platform by Platform)
Let’s examine the major platforms and when they’re most used across the web. Keep in mind this is all on U.S. time with general audiences—but be sure to check your own analytics for the best results!
Facebook (2025 and Still Going Strong)
- Best Days: Tuesday, Wednesday, Friday
- Best Times: 9 AM–11 AM and 1 PM–3 PM
People check their Facebook during micro work breaks or post-lunch. Avoid posting late at night as engagement drops after 6 PM.
Bonus Tip: Posts that feature helpful tips or relatable elements or short, captioned videos are a big win.
Pro Tip: Post to go live before people clock into work or sign off for the day.
LinkedIn (B2B Goldmine)
- Best Days: Tuesday, Wednesday, Thursday
- Best Times: 8 AM–10 AM and 12 PM–1 PM
LinkedIn is all about professional chatter. It gets engagement during work hours—before meetings and lunchtime.
Pro Tip: Post quotes and motivational sayings, industry trends or short case studies in the AM.
TikTok (The Attention King)
- Best Days: Thursday through Sunday
- Best Times: 6 PM–10 PM and 12 PM–2 PM (weekends)
People use TikTok for entertainment, so nights and weekends work best.
Pro Tip: Post your most engaging, fast-paced content when people are relaxing and winding down for the night.
Pinterest (Great for Evergreen Content)
- Best Days: Saturday, Sunday
- Best Times: 2 PM–4 PM and 8 PM–11 PM
Pinterest is about planning and future endeavors, which means people browse when they have free time or need to plan for the week.
Pro Tip: Post blog images, infographics, and product images that link back to your site.
Bonus: General Posting Tips for 2025
- Use your insights: No two audiences are alike. Check your platform insights to see when your specific audience is online.
- Test and adjust: Post at different times, see how engagement varies, and adjust next time based on metrics.
- Batch and schedule: Use Meta Business Suite, Later, Buffer, etc. to schedule in advance.
- Repurpose content: One blog can become a quote graphic, carousel post, Reel, and Tweet—different formats do better at different times.
Final Thoughts Posting at the right time takes all your hard work to the next level without extra cost or time and therefore, it’s one of the easiest, most effective ways to improve brand awareness and follower engagement. If you haven’t hopped on the content calendar train yet, do it now. Combine effective times to post with a strategic approach and your brand will stand out that much more in an overcrowded feed.
Need help establishing your perfect posting times or creating content that converts? Contact me at www.alimediaenterprises.com home of those who help brands grow smarter, post better, and succeed across all platforms.
