So what are some effective link building strategies for the current age of websites? Think of your website like a small town—with links from and to your site being well-paved avenues bringing foot traffic directly into and out of your location. The more reputable avenues of foot traffic you possess, the more people get to know your small town. Here, you will discover a few of the easiest, yet most effective ways to build such avenues—quality backlinks—and increase your online visibility.

Link building is the process of requesting other sites to connect to yours through hyperlinks on their respective pages. These hyperlinks are considered “votes.” When many credible sites link to yours, search engines assume that your site must be valid. The more validity, the more exposure, as users will find you more frequently. In short, relevant backlinks increase the probability of exposure within search engines.

Backlinks are important because they enable you to establish authority across the web. A backlink is analogous to a citation; the more people who cite your article, the more legitimate people think you are. When high-traffic, legitimate sites link to yours, search engines understand that your site is as trustworthy as the others linked to it, and in turn, your site will provide legitimate information in return. For any growing site, increased traffic doesn’t hurt.

The simplest way to gather backlinks is if people want to connect to your content and you don’t have to ask. Produce excellent blog posts, videos, and infographics so others feel inclined—organically—to connect to you as a resource. For example, connecting this article here on this post on how to create quality backlinks for new age websites. If people find your info necessary and you produce it in an alluring and valuable way, they’ll want to credit you as their source and link back to you. Quality content is the heart of good linking.

Another great way to get links is to participate in guest blogging. Guest blogging is when you create an article for someone else on a similarly related site. When you engage in guest blogging, however, be sure to link back to your site in the author bio. You’ll not only have a permanent link to your site but also exposure of your name and articles to a different audience. Just be sure that the places where you guest blog are credible so that the credibility of the source of the link stays credible.

You should make connections with key players and owners of similar niche sites. This means crafting personalized comments on pieces or social media updates you find and engaging with them—either by sharing on your channels or simply responding. These give-and-take relationships down the line create opportunities for natural backlinks; an influencer may want to feature your project and link to your site for his or her audience. Using the time in a personalized way earns you natural backlinks from reputable domains.

Another way to create backlinks is to provide free resources. If you’ve ever created resources like guides, eBooks, or templates and can create something to provide for free—and we mean something your niche would absolutely love—you’ll find that people will backlink to you to get it. People will write articles on how to get access to your template or eBook and hyperlink it back to your page. There are endless opportunities just waiting to be fulfilled—you just need to find the niche. Look for Karma requests asking for “Free eBook template on writing” or “Free Novel writing template” so people will gravitate toward you. Use #FreeEbook and #WritersResources to spread the word.

Another means of obtaining backlinks is by giving something away for free. It can be an eBook, a template, a how-to guide, or anything that people will seek. If you give something of value, many sites will be inclined to link back to it. For instance, link back to your site to an article titled “The Definitive Guide to Obtaining Quality Backlinks for Modern Websites.” It’ll boost your SEO and establish your site as an authoritative website in the niche for such activities.

It’s not enough to acquire links, either—you need to keep track of them. Google Search Console will inform you of who links to your site. This way, you understand what’s effective and whether or not links are helping or hurting your position. You can also remove or disavow links from those who appear sketchy or provide low value. You want a solid, stable backlink profile moving forward.

Don’t expect backlinks to come overnight. Use a content calendar and set monthly backlink targets. Execute all strategies at once—creating quality content, reaching out for guest posts, engaging with communities, and social shares. But over time, incremental increases in rankings and traffic will come.

It’s not a one-time thing. It’s a constant. Continue assessing and tracking what works (and doesn’t) to pivot months and years later. A little bit of determination and creativity, and you’ll find your site transforming into a staple resource before you know it!

Conclusion

With these link building strategies at your disposal, you’ll soon find yourself competitive in the online world. From content creation to guest posts, outreach, social sharing, and resource page discovery, you’ll be able to piece together the links to the quality web that enhances your site SEO. Just remember: consistency and time are all it takes because each effective link is another step in the right direction for a more functional and more easily accessible site.

 

I hope these link building strategies helped! Now go and use your new knowledge to get motivated and create effective backlinks to expand your digital footprint.