Let me ask you something: do you create amazing content and then post it feeling like it disappears? You’re not alone. In 2025, social media algorithms are bigger, faster, and even a little bit more ridiculous than before. For the past 16 years, I’ve been entrenched with knowledge of exactly how to render the best […]
Have you ever felt like you’re creating amazing content and nobody’s there to see it? You’re not alone. I’ve given my clients high-quality content strategies where they’ve come to me saying, “I posted a killer Reel, and got no views!” Yet this is usually not because the content is subpar; it’s because the timing is […]
Let’s be honest negative comments on social media are like a slap in the face. You’ve worked hard to create your post and your branding now, and some out-of-touch person comes along and vehemently disagrees with a one-star review, a comment, or a complaint. It’s hard not to take negative social media comments to heart. […]
Have you ever found yourself staring at a blank social media screen with the intention of creating a post? That’s right, I know you have. That’s one of the biggest struggles I have with brands, attempting to have an effort where consistency is key for growth. However, the process of putting together a post and […]
Ever see something scroll through your social media feeds and think to yourself, “Wow, if only my post could get that many views and go viral!”? Believe me, I understand. Going viral is like winning the social media lottery – it’s an achievement unlocked. You get views and likes and maybe a handful of notoriety. […]
Social media is always on the move and in 2025, it’s moving! If you’re posting like you did last week, you’re already behind. The platforms are evolving, the consumers are savior, and people have less attention span. I spent the last 15 years helping brands develop their online presence and let me tell you what […]
Have you ever been scrolling through an email, an ad, and thought it was speaking directly to you? As if it knew exactly what you wanted without you even having to think about it yet? That’s the world of personalization in digital marketing and SEO and when you understand it, your life will never be […]
Ever feel like your website is invisible? I know I have. Your content is solid, the look is on brand, yet traffic is non-existent. Enter data-driven SEO; it’s beyond keyword searching, it’s looking at what’s working, what’s not, and making every choice based on the numbers. Since I’ve started utilizing analytics in my SEO game, […]
Wondering why your site isn’t racking up clicks like it should? Sometimes, when things don’t match up, it’s like puzzles with pieces not connecting; some of those pieces might be your web content. This article will familiarize you with content gap analysis, the process of assessing what’s seemingly missing and how to fill in those […]
Hi there! My name is Michael. For quite a while now, I’ve been running my own social media marketing for small businesses and bloggers, and I also blog for myself. I hope to pitch something to you today that will take a minute of your time but could significantly change your time on the blog. […]