There’s no greater satisfaction than owning an online store; unfortunately, with so many businesses competing for traffic and attention, your online store website may get lost in the shuffle. That’s where E-commerce SEO (Search Engine Optimization) comes in. If you want to take that online store and convert it into a legitimate business, E-commerce SEO […]
Attractive user experience is a powerful motivator for better SEO positioning. Imagine this, you’re on a quick loading site that takes you where you need to go, accomplishes your goal, and gives you an extra bonus. You’re likely spending more time on the site, engaged with the content, and possibly sharing it with others, don’t […]
In an ever-digitalized world, small businesses need an online presence especially those servicing the local community. But how can you differentiate yourself from all the other small businesses in your area? Through Local SEO. Local Search Engine Optimization is the differentiator that helps your website and social media accounts rank for location-based search results so […]
Wondering why your site isn’t racking up clicks like it should? Sometimes, when things don’t match up, it’s like puzzles with pieces not connecting; some of those pieces might be your web content. This article will familiarize you with content gap analysis, the process of assessing what’s seemingly missing and how to fill in those […]
So what are some effective link building strategies for the current age of websites? Think of your website like a small town—with links from and to your site being well-paved avenues bringing foot traffic directly into and out of your location. The more reputable avenues of foot traffic you possess, the more people get to […]
Hi there! My name is Michael. For quite a while now, I’ve been running my own social media marketing for small businesses and bloggers, and I also blog for myself. I hope to pitch something to you today that will take a minute of your time but could significantly change your time on the blog. […]
In aIn a digitally driven world that has evolved into its own storefront, having a website from home isn’t enough anymore to guarantee website traffic, as pages have become virtual storefronts of e-commerce in and of themselves. Creators, brands, agencies, etc. are all forced to seek and use off-site SEO because creating a website and […]
Your website is more than just a collection of pages—it is a reflection of your brand’s personality. Every eYour site is a story of your brand. The color scheme and placement of text communicate. For example, an uncomplicated, clean, professional, well-designed site conveys a new, modern company that cares about aesthetics—likely its service as well; […]
Blogging is a powerful vehicle for voicing one’s opinion and establishing a collaborative author-reader relationship. In addition, as a professional side endeavor in a digital 21st century, blogging is not only a passionate personal endeavor on the side that creates professional brand potential. This chapter will discuss why blogging is relevant, how it creates brand […]
When it comes to the TikTok sphere as of 2023, you’d think the app would be long gone. Between investigations by the government for regulation purposes and attempts to ban the app from being used stateside, it seems like it’d be on shaky ground—but yet it’s one of the largest social media platforms around with […]