Greetings! If you’re researching social media marketing, chances are you’ve stumbled upon the question: Should I go with organic social or paid social ads? It’s a popular question. So let me weigh the benefits and drawbacks of organic vs. paid social to see what has the best ROI for your brand or business. What Is […]
Hey there, makers and entrepreneurs! If you want new eyes on your content, brand establishment, or merely an uptick in views, short-form video is the way to go. Platforms like Instagram Reels and YouTube Shorts and let’s not forget TikTok are cultivated to help your easily consumable, thumb stopping video go far. But the number […]
How to Keep It Local While Competing Internationally. Let me ask you this, does your small, local business feel like a minnow swimming around an ocean filled with international piranhas? I’ve worked with dozens of small business owners under similar stress. You have the determination, the talent, the products or services, yet you question how […]
Have you ever been mindlessly scrolling on your Instagram or Facebook feed, and suddenly your thumb stops halfway in the air because something just caught your eye? That’s called a scroll-stopping social media graphic. For over 16 years, I’ve been in content creation and marketing, designing everything under the sun to get thumbs to stop […]
Ever wonder why some sites are on the first page of Google while other relevant sites are buried in the second? Is it because they are writing better content? Not necessarily—they’re writing SEO-friendly content. I know when I first started my own websites and blogs about two years ago, I was writing great content that […]
Let’s face it people don’t trust ads anymore. They skip them, scroll over them, or block them. But what do people trust? Each other. That’s where User-Generated Content (UGC) comes into play. When a customer posts about their experience with your product or service typically with a picture, video, testimonial, or review they possess a […]
Let me ask you something: do you create amazing content and then post it feeling like it disappears? You’re not alone. In 2025, social media algorithms are bigger, faster, and even a little bit more ridiculous than before. For the past 16 years, I’ve been entrenched with knowledge of exactly how to render the best […]
Have you ever felt like you’re creating amazing content and nobody’s there to see it? You’re not alone. I’ve given my clients high-quality content strategies where they’ve come to me saying, “I posted a killer Reel, and got no views!” Yet this is usually not because the content is subpar; it’s because the timing is […]
Let’s be honest negative comments on social media are like a slap in the face. You’ve worked hard to create your post and your branding now, and some out-of-touch person comes along and vehemently disagrees with a one-star review, a comment, or a complaint. It’s hard not to take negative social media comments to heart. […]
Have you ever found yourself staring at a blank social media screen with the intention of creating a post? That’s right, I know you have. That’s one of the biggest struggles I have with brands, attempting to have an effort where consistency is key for growth. However, the process of putting together a post and […]