Greetings! If you’re researching social media marketing, chances are you’ve stumbled upon the question: Should I go with organic social or paid social ads? It’s a popular question. So let me weigh the benefits and drawbacks of organic vs. paid social to see what has the best ROI for your brand or business. What Is […]
Hey there, makers and entrepreneurs! If you want new eyes on your content, brand establishment, or merely an uptick in views, short-form video is the way to go. Platforms like Instagram Reels and YouTube Shorts and let’s not forget TikTok are cultivated to help your easily consumable, thumb stopping video go far. But the number […]
How to Keep It Local While Competing Internationally. Let me ask you this, does your small, local business feel like a minnow swimming around an ocean filled with international piranhas? I’ve worked with dozens of small business owners under similar stress. You have the determination, the talent, the products or services, yet you question how […]
Have you ever been mindlessly scrolling on your Instagram or Facebook feed, and suddenly your thumb stops halfway in the air because something just caught your eye? That’s called a scroll-stopping social media graphic. For over 16 years, I’ve been in content creation and marketing, designing everything under the sun to get thumbs to stop […]
Ever wonder why some sites are on the first page of Google while other relevant sites are buried in the second? Is it because they are writing better content? Not necessarily—they’re writing SEO-friendly content. I know when I first started my own websites and blogs about two years ago, I was writing great content that […]
Search Engines Become More Intelligent. Artificial Intelligence (AI) enhances Search Engines. This means they’re getting smarter and delivering more personalized, accurate, and efficient results. For brands and businesses that want to establish an online presence, this means SEO needs to change sooner than later. The best practices to improve rankings, drive traffic, and remain competitive […]