Social media is always on the move and in 2025, it’s moving! If you’re posting like you did last week, you’re already behind. The platforms are evolving, the consumers are savior, and people have less attention span. I spent the last 15 years helping brands develop their online presence and let me tell you what […]
Have you ever been scrolling through an email, an ad, and thought it was speaking directly to you? As if it knew exactly what you wanted without you even having to think about it yet? That’s the world of personalization in digital marketing and SEO and when you understand it, your life will never be […]
Ever feel like your website is invisible? I know I have. Your content is solid, the look is on brand, yet traffic is non-existent. Enter data-driven SEO; it’s beyond keyword searching, it’s looking at what’s working, what’s not, and making every choice based on the numbers. Since I’ve started utilizing analytics in my SEO game, […]
There’s no greater satisfaction than owning an online store; unfortunately, with so many businesses competing for traffic and attention, your online store website may get lost in the shuffle. That’s where E-commerce SEO (Search Engine Optimization) comes in. If you want to take that online store and convert it into a legitimate business, E-commerce SEO […]
Attractive user experience is a powerful motivator for better SEO positioning. Imagine this, you’re on a quick loading site that takes you where you need to go, accomplishes your goal, and gives you an extra bonus. You’re likely spending more time on the site, engaged with the content, and possibly sharing it with others, don’t […]
In an ever-digitalized world, small businesses need an online presence especially those servicing the local community. But how can you differentiate yourself from all the other small businesses in your area? Through Local SEO. Local Search Engine Optimization is the differentiator that helps your website and social media accounts rank for location-based search results so […]
Hi there. Michael here. I’m logging my thoughts to teach you what’s necessary and unnecessary about the Google algorithm update. The problem is, Google has been doing algorithm updates frequently now—it’d be hard to keep up with all of them. An algorithm update is a part of a constant stream of changes that Google processes […]
Google Established Impacting 2025. As more and more users browse the web on mobile devices like smartphones and tablets, it’s essential that websites cater to this growing exploration trend. Mobile-First Indexing means that the search engines, most notably Google—are going to index and rank websites based on mobile usability first. Get ready for the future […]