Have you ever been scrolling through an email, an ad, and thought it was speaking directly to you? As if it knew exactly what you wanted without you even having to think about it yet? That’s the world of personalization in digital marketing and SEO and when you understand it, your life will never be […]
In an ever-digitalized world, small businesses need an online presence especially those servicing the local community. But how can you differentiate yourself from all the other small businesses in your area? Through Local SEO. Local Search Engine Optimization is the differentiator that helps your website and social media accounts rank for location-based search results so […]
Wondering why your site isn’t racking up clicks like it should? Sometimes, when things don’t match up, it’s like puzzles with pieces not connecting; some of those pieces might be your web content. This article will familiarize you with content gap analysis, the process of assessing what’s seemingly missing and how to fill in those […]
SEO is an ever-changing world. What works one year may not produce the same results next year. That’s why if you A) Host a personal website or business B) Run a digital marketing campaign C) Engage in any online efforts affiliated with your enterprise or branding, it’s essential to stay in tune with SEO developments. […]