Greetings! If you’re researching social media marketing, chances are you’ve stumbled upon the question: Should I go with organic social or paid social ads? It’s a popular question. So let me weigh the benefits and drawbacks of organic vs. paid social to see what has the best ROI for your brand or business. What Is […]
Let’s face it people don’t trust ads anymore. They skip them, scroll over them, or block them. But what do people trust? Each other. That’s where User-Generated Content (UGC) comes into play. When a customer posts about their experience with your product or service typically with a picture, video, testimonial, or review they possess a […]
Voice search optimization is changing the game with the future of online searching. As more and more users rely on voice-activated systems such as Siri, Alexa, and Google Assistant to search the internet without using their hands, companies need to adopt effective VSO to improve traffic to their websites and overall brand awareness. But how […]