Greetings! If you’re researching social media marketing, chances are you’ve stumbled upon the question: Should I go with organic social or paid social ads? It’s a popular question. So let me weigh the benefits and drawbacks of organic vs. paid social to see what has the best ROI for your brand or business. What Is […]
How to Keep It Local While Competing Internationally. Let me ask you this, does your small, local business feel like a minnow swimming around an ocean filled with international piranhas? I’ve worked with dozens of small business owners under similar stress. You have the determination, the talent, the products or services, yet you question how […]
Have you ever been mindlessly scrolling on your Instagram or Facebook feed, and suddenly your thumb stops halfway in the air because something just caught your eye? That’s called a scroll-stopping social media graphic. For over 16 years, I’ve been in content creation and marketing, designing everything under the sun to get thumbs to stop […]
Ever wonder why some sites are on the first page of Google while other relevant sites are buried in the second? Is it because they are writing better content? Not necessarily—they’re writing SEO-friendly content. I know when I first started my own websites and blogs about two years ago, I was writing great content that […]
Let’s face it people don’t trust ads anymore. They skip them, scroll over them, or block them. But what do people trust? Each other. That’s where User-Generated Content (UGC) comes into play. When a customer posts about their experience with your product or service typically with a picture, video, testimonial, or review they possess a […]
Let me ask you something: do you create amazing content and then post it feeling like it disappears? You’re not alone. In 2025, social media algorithms are bigger, faster, and even a little bit more ridiculous than before. For the past 16 years, I’ve been entrenched with knowledge of exactly how to render the best […]
Let’s be honest negative comments on social media are like a slap in the face. You’ve worked hard to create your post and your branding now, and some out-of-touch person comes along and vehemently disagrees with a one-star review, a comment, or a complaint. It’s hard not to take negative social media comments to heart. […]
Ever feel like posting on Instagram or Facebook is a second job? You sit there, having forgotten what you wanted to post anyway, not remembering when you said you’d post, not even knowing if people would see it. I totally understand. That’s why I use Meta Business Suite. If you’ve never heard of it, never […]
Ever see something scroll through your social media feeds and think to yourself, “Wow, if only my post could get that many views and go viral!”? Believe me, I understand. Going viral is like winning the social media lottery – it’s an achievement unlocked. You get views and likes and maybe a handful of notoriety. […]
Social media is always on the move and in 2025, it’s moving! If you’re posting like you did last week, you’re already behind. The platforms are evolving, the consumers are savior, and people have less attention span. I spent the last 15 years helping brands develop their online presence and let me tell you what […]