Have you ever been scrolling through an email, an ad, and thought it was speaking directly to you? As if it knew exactly what you wanted without you even having to think about it yet? That’s the world of personalization in digital marketing and SEO and when you understand it, your life will never be […]
Ever feel like your website is invisible? I know I have. Your content is solid, the look is on brand, yet traffic is non-existent. Enter data-driven SEO; it’s beyond keyword searching, it’s looking at what’s working, what’s not, and making every choice based on the numbers. Since I’ve started utilizing analytics in my SEO game, […]
Ever spent days creating an amazing video only to have it sit with no views? I empathize with you. Video content is one of the most interactive ways to engage an audience, and without SEO, unfortunately, there’s no way for a creator to guarantee that their content will be viewed. But that’s where I come […]
Have you ever considered how social media and SEO work together to create increased business potential? You’re not alone! Many business owners fail to recognize the amazing potential that combining two seemingly disparate avenues can have. Yet, leveraging social media for your business can increase SEO rankings and improve website traffic. Businesses need to use […]
There’s no greater satisfaction than owning an online store; unfortunately, with so many businesses competing for traffic and attention, your online store website may get lost in the shuffle. That’s where E-commerce SEO (Search Engine Optimization) comes in. If you want to take that online store and convert it into a legitimate business, E-commerce SEO […]
Attractive user experience is a powerful motivator for better SEO positioning. Imagine this, you’re on a quick loading site that takes you where you need to go, accomplishes your goal, and gives you an extra bonus. You’re likely spending more time on the site, engaged with the content, and possibly sharing it with others, don’t […]
In an ever-digitalized world, small businesses need an online presence especially those servicing the local community. But how can you differentiate yourself from all the other small businesses in your area? Through Local SEO. Local Search Engine Optimization is the differentiator that helps your website and social media accounts rank for location-based search results so […]
Wondering why your site isn’t racking up clicks like it should? Sometimes, when things don’t match up, it’s like puzzles with pieces not connecting; some of those pieces might be your web content. This article will familiarize you with content gap analysis, the process of assessing what’s seemingly missing and how to fill in those […]
Your website is more than just a collection of pages—it is a reflection of your brand’s personality. Every eYour site is a story of your brand. The color scheme and placement of text communicate. For example, an uncomplicated, clean, professional, well-designed site conveys a new, modern company that cares about aesthetics—likely its service as well; […]